About

You know that moment on the water when someone says something and the whole group loses it? That's where Lured In Threads started.

We took every "that should be on a shirt" moment and actually put it on a shirt.

My name is Rachel. I don't fish — but I'm on the boat. I know which baits are working, I can follow a conversation about structure and water temp, and I've logged more hours on the water than most people I know.

My husband fishes. My friends fish. My children fish. I've spent enough time around people who take this sport seriously to know exactly what they'd actually wear — and exactly what would make them laugh.

Every design comes from the inside out. Real moments, real humor, the stuff that gets said on the water that you'd never find on a rack at a big box store. All designed in-house and printed in the US on premium Bella + Canvas blanks, because if it's going on your back, it should feel as good as it looks. The kind you reach for on a Saturday morning without thinking about it.

We hope it brings you a laugh. Or gets one from someone you know.